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Tag Archives: advertising spends
Scheduled Inconvenience is a Superior Experience
TweetI got a lot of feedback from my last post about advertising practices on Podcasts, which you can read here. After some more thinking about the topic, I realized the real issue, almost regardless of media type, is one of … Continue reading
Demographic Spotlight – Widest Wealth Gap Ever in U.S. Between Young and Old
TweetThis is probably better filed under economic news, but it does have significance for us as advertisers and publishers: According to AP news, the wealth gap between young and old in the United States is wider than ever, attributed almost … Continue reading
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Tagged 35 and under age group, 65 and over, advertising budgets, advertising spends, recession
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The Silver Lining — Some initial thoughts about the current Online Ad market
TweetI remember in 2008, when the advertising market crashed, how strange it all was. I had just started a new product management position at Citysearch (now Citygrid), packaging CPM products for National branding sales and working on a flat-fee search … Continue reading