Category Archives: Tablet PCs

E-Reader Demographics – Current Trends Buck Stereotypes

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A big part of Advertising and Marketing is understanding the user base of any particular channel you are using, whether it is online, radio, television, etc. As tablets and e-readers (which tend to be tablet-sized) toy with the idea of … Continue reading

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Local Advertising Predicted to Shift To Mobile, Away from Web by 2016

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Online Media Daily had an interesting, and dramatic, prediction today that Local advertising budgets will switch almost entirely to Mobile by 2016, withdrawing from the “normal” web (e.g. home PC’s). For reference — per the article, the current overall value … Continue reading

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Kindle Fire Proving To Be a Boon For Tablet Impressions

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If there’s one thing I learned this year while doing this blog, it is that I should keep an open mind, especially when it comes to the tablet marketplace. First, I was initially skeptical of the iPad 1 and 2, … Continue reading

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