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Monthly Archives: April 2012
E-Reader Demographics – Current Trends Buck Stereotypes
TweetA big part of Advertising and Marketing is understanding the user base of any particular channel you are using, whether it is online, radio, television, etc. As tablets and e-readers (which tend to be tablet-sized) toy with the idea of … Continue reading
Posted in Data Mining, Mobile Marketing, Tablet PCs, Technology
Tagged ebook, ereader, ipad, kindle
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Los Angeles Times Online – Balancing Ad Revenue vs. Subscription Cannibalization
TweetI have been a reader of the Los Angeles Times almost my entire literate life — It has great writers, awesome local coverage, and often digs deeper than the big news sites on local stories. However, I haven’t ever really … Continue reading
Posted in Web Publishing
Tagged online advertising strategy, pay for content, subscription model
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