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Monthly Archives: November 2011
Black Friday Aftermath – Mobile Scorecard
TweetPrior to Black Friday, I had posted about the anticipated lift that smartphones would have on revenues for the big shopping holiday — all eyes were on mobile as a game-changer. Mobile Scorecard — What was the Lift? So today … Continue reading
Posted in Mobile Marketing, Retail
Tagged ipad, iphone, mobile apps, mobile coupons, mobile marketing, tablet ecommerce
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Apple – Pioneer or Enabler?
TweetI read a brief but interesting blog post over at Slashpost – Would the Tech world be the same without Apple? The author of the post is fairly ambivalent, and gives arguments on both sides, but at the end of … Continue reading
Posted in Technology
Tagged apple, ipad, iphone, mobile marketing, mobile technology, smartphone, technolgy
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Brick and Mortar Behavioral Targeting
TweetWhat Behavioral Targeting Is Behavioral targeting is one of those buzz words you hear a lot in media sales and marketing these days in online advertising. The simple definition is that it attempts to make ads more targeted based on … Continue reading